The brief was to create an integrated campaign that articulates the Ted Baker brand in 1 of the categories. I chose to the watches category.
The brief required me to make packaging for the watches and have a theme running through the shop for the watches to be displayed. My creative thinking had to capture the British humour of the Ted Baker brand. The target audience were urban, stylish and career-orianted people that appreciated something different.
I chose to create an afternoon tea theme for the watches collection.
Ted Baker watches would be in each cup, teapot and cakes and would be displayed in the shop like the photos above.
I played on the word ‘Ted’ to make memorable slogans for the collection- Time for Ted bring one of them. I decided to use Ted Baker colours so it instantly looks like their brand.